BMW Group Thailand has retained its success in the premium automotive market this year, with outstanding results and exceptional vehicle booking numbers at the 39th Thailand International Motor Expo 2022, coupled with impressive numbers of registrations from January to November 2022. In addition to the strong performance, the success is also highlighted by wins at five prestigious national awards, which underscores the company’s desire to offer high-quality products and services, while also providing consumers with ‘Sheer Driving Pleasure’ and cutting-edge technology.
BMW Group Thailand has recently concluded its exhibition at the 39th Thailand International Motor Expo 2022 with strong success in booking numbers in comparison to the overall premium market. At the 2022 Motor Expo, BMW vehicle bookings increased by 11.1% with 1,234 units, while MINI vehicle bookings increased by 2.9%, with 177 units. For BMW Motorrad, the total motorcycle booking was concluded at 141 units, an increase of 17.5% compared to the year before. Additionally, the number of BMW and MINI vehicle registrations from January to November 2022 at 14,139 units, an increase of over 37.7% year-on-year, proves BMW Group Thailand’s top-of-mind position with over 46.7% share in Thailand’s premium segment.
Mr. Alexander Baraka, President and CEO, BMW Group Thailand, said: “BMW Group Thailand aims to provide high-quality services and products that meet the evolving expectations of every target group through the ‘Power of Choice’ philosophy, offering our customers diverse drivetrains, in various vehicle categories – from luxurious SAVs, and all-rounder sporty sedans, to high-performing electric vehicles. We are committed to continuously developing cutting-edge technologies and extending our areas of innovation to deliver a premium experience, Sheer Driving Pleasure, and dynamic performance to our customers – which is proven by our many success stories in the Thai market. This year has continued our strong track record and we have received prestigious awards from many reputable organisations, which demonstrates our accomplishments and leadership in the premium segment, as well as the trust our customers have given to BMW, MINI, and BMW Motorrad. 2022 has certainly been a strong year for BMW Group Thailand but we will not stop here. We will continue to deliver best-in-class experiences to our customers and strengthen our unmatched portfolio in the market.”
BMW Group Thailand is celebrating a triumphant end to 2022 with wins from five prestigious awards, including coveted category wins across the brand’s portfolio.
The winning awards include:
- The 5th consecutive year for Thailand’s Most Admired Company 2022 survey by BrandAge Magazine, recording top scores in Brand Performance, Excellence Service and Innovation
- The Product Innovation Awards 2022 by Business+ Magazine for companies’ and brands’ achievements in product development and service excellence, which results in innovations that lead to customer satisfaction
- Thailand’s Most Attractive Employers 2022 survey results by Universum. BMW was the only automotive brand in the top 10 most preferred employers in the business fields and ranked in the top 5 of the list in the engineering fields.
- Thailand Car & Motorcycle Marketing Awards 2022 by the Thai Automotive Journalists Association (TAJA) – an Electric Vehicle Award for the BMW i7 and the Most Outstanding Large Adventure Motorcycle for the BMW R 1250 GS
- Twelve winning model awards from Car & Bike of the Year 2022, highlighting the highest levels of vehicle performance, efficiency, safety, innovation, environmental impact, and design
This year, at the Product Innovation Awards 2022 organised by Business+ Magazine, BMW Group Thailand received two awards: one for entry-level premium SUV, with the BMW X1 sDrive20d M Sport, and one for entry-level premium Electric Vehicle, with the MINI Cooper SE. The awards underscore the company’s aspiration to deliver customer-centricity as well as continuous improvement in automotive innovations and a variety of digital solutions to better cater to customer needs, and emphasising the company’s commitment to sustainability. BMW and BMW Motorrad were also given awards at TAJA’s Thailand Car & Motorcycle Marketing Awards 2022, winning Electric Vehicle Awards with the BMW i7 and the Most Outstanding Large Adventure Motorcycle with BMW R 1250 GS. This reinforces the brand’s image for the superior performance of both models as voted by experienced motoring journalists in the judging committee.
In addition to this, BMW Group Thailand was also named Thailand’s Most Admired Company 2022 by BrandAge Magazine for the 5th consecutive year. The results of the survey reflect outstanding factors that contribute to BMW Group Thailand’s business success in various areas. These include Business Performance, Excellence Service and Innovation.
BMW Group Thailand’s great corporate culture and ‘strong employer’ branding have led to the company being awarded Thailand’s Most Attractive Employer 2022, voted for by 12,757 students from 23 universities across the country. The survey results, conducted by Universum, the world’s most renowned Employer Branding specialist, reflects BMW Group Thailand’s appealing value proposition as an attractive, authentic, distinctive, and credible employer among Thailand’s young talent.
Additionally, BMW Group Thailand has underlined its leading spot for product excellence in the premium automotive market with twelve wins from the Car & Bike of the Year 2022 awards, continuing to deliver superior and exceptional vehicles in multiple categories and drivetrains. The prestigious awards mirror BMW’s and MINI’s commitment to the Power of Choice and Sheer Driving Pleasure.
BMW Group Thailand is advancing its success in a variety of areas, including innovation, business performance, and service excellence. The company innovates for the sake of customers today and tomorrow, paving the way to the Future of Mobility. With research and development (R&D) as a fundamental strategy, the company always aims to achieve the highest degree of trust from customers across the country, highlighted by efficient, convenient, and world-class services. BMW Group Thailand continues to maintain its core philosophy in staying one step ahead of others to guarantee that customers can always obtain high quality products and services from BMW, MINI, and BMW Motorrad.
