After conveying strategies and planning business policies and directions to achieve sustainable success in Thailand, it began to have concrete results. In particular, sales are growing significantly and have continued to increase every month. In April, sales increased by 22% (from March 2023), especially the sales of all models of CX-Series that have increased. The Mazda CX-30 increased the most by 67% while the Mazda2, which is most popular model as it meets lifestyles of young customers and equipped with SKYACTIV technology that provides high performance and fuel efficiency. The model also has an elegant design derived from KODO design theme and features high quality materials at every touch point. Resulting in sales of Mazda2 grew up to 21%. In addition, Mazda confirmed that difficult situations have been resolved and today Mazda is ready to deliver vehicles to customers immediately.
In addition, Mazda would like to provide special offer to Mazda fan with Mazda Family campaign by offering 0%* minimum down payment, free 5-year or 100,000 km. labor fee for periodic maintenance* and free 1-year Mazda Premium Insurance*. Mazda also provides special privilege offer to Mazda owner and family when reserve and receive the new car within 31 May 2023 at Mazda showroom nationwide with free gasoline card worth 10,000 Baht* to thanks customers for believing and choosing Mazda vehicle to provide happiness and comfort to everyone throughout the journey.
Mr. Thee Permpongpanth, Senior Vice President of Mazda Sales (Thailand) Co., Ltd, said, “Since the beginning of this year, we continue to stimulate the market by delivering various campaigns to customers and all of the campaign meet the needs of them. As a result, vehicle sales have grown steadily since January onwards. In particular, the sales in the past April grew 22% compared to the previous month. It can be divided into 824 units of Mazda2 that increased by 22%, which is considered as four consecutive months of growth. This shows the popularity of Mazda2 among customers. Followed by 117 units of Mazda3 (decreased 35%), 259 units of Mazda CX-3 (increased 12%), 529 units of Mazda CX-30 (increased 67%), 58 units of Mazda CX-5 (increased 32%), 180 units of Mazda CX-8 (increased 29%) and 112 units of Mazda BT-50 (increased 1%) respectively. Therefore, the total sales of Mazda in April was 2,079 units. Mazda plans to deliver cars to customers immediately. We have increase production capacity to deliver the vehicles to customers who reserve the Mazda CX-8 more quickly. We delivered 106 units in February, 141 units in March and 180 in April. We expected that we would be able to deliver vehicles to more customers in May.
Mazda organizes special promotional campaign to thanks customers for always supporting Mazda. Especially the feedback from the Mazda Family Day campaign held in February that was very successful and there were many Mazda customers made a repurchase. At a result, Mazda would like to offer more privilege for Mazda owners and their family who would like to buy more vehicles with Mazda Family Day campaign throughout May. The offer includes free gasoline card worth 10,000 Baht*, 0%* minimum down payment or free 5-year or 100,000 km. labor fee for periodic maintenance* and free 1-year Mazda Premium Insurance* during 1-31 May 2023 at Mazda Showroom nationwide.
In addition, Mazda also joins hand with Auction Express to organize a Mazda CPO Auction Day on 18 May 2023. We would like to invite customers to bid for Mazda certified used cars. The purpose of this auction is to allow customers to access to more channels for purchasing Mazda’s quality used cars. This reinforces Mazda’s readiness to move forward to business sustainability and shows that Mazda used cars have a standard that is equivalent to the Thai premium used car market after Mazda Certified Pre-Owned (MAZDA CPO) has been very successful and achieved over 300% sales growth within just 1 year. Mazda also exclusively provide offer to Mazda customers when they register* on www.mazda.co.th to join the action and they will receive 20,000 Baht auction deposit. The auction will be held online at www.auctionexpress.co.th only. Customers who are interested to join the auction please ask for more information at 02-030-5666 or please visit auction express website direction to preview car before the auction day.