BMW Thailand has successfully bounced back through strategic business operations and excellent services for corporate sales in the first quarter of 2023, which has seen impressive sales growth at 11.9% year-on-year and a growing preference for electric vehicles among corporate customers. With the commitment to respond to ever-changing customer demands, BMW Thailand continues to offer a wide range of products through the ‘Power of Choice’ philosophy that encompasses its portfolio of vehicles and drivetrains, including internal combustion engine vehicles and EV models. Currently, BMW Thailand offers up to four premium BEV models in every segment: the BMW iX3, BMW iX, BMW i4 and the BMW i7, bringing a wide range of sustainable mobility to customers. This is also in alignment with BMW Group Thailand’s mission to drive forward the Future of Mobility, where sustainability and environmental concerns are highlighted, and to offer Sheer Driving Pleasure to all commuters.
Mr. Alexander Baraka, President and CEO, BMW Group Thailand, said: “During the past few years, we have observed the shift of interest in business direction that is emphasised more on creating a sustainable and environmentally-friendly future. Following the country’s reopening and economic recovery, we are also seeing an increasing preference for electric vehicles among our corporate customers – including embassies, hotels, and other corporate organisations – resulting in significant growth of a 37% ratio of EV corporate sales in the first quarter of 2023, compared to 32% last year.”
“BMW Group Thailand will continue to innovate and offer the ‘Power of Choice’ to our corporate customers, which has been proven by the launch of both the BMW i7 and BMW 750e xDrive M Sport, the all-electric and plug-in hybrid models from our Luxury Class that provide a clear business advantage for our corporate customers – as well as exclusive packages that will be offered soon.”
Corporate sales team reinforced to further drive expansion and business excellence through premium vehicles and services
BMW Thailand is prepared to take on the growing demand in the corporate sector, with a dedicated sales team responsible for sales strategies, marketing plans and product designs as well as financial offers and service for all types of corporate customers. The team includes:
- Mr. Sergey Gidon – Manager Corporate and Special Sales, responsible for overall development, strategy and steering corporate and special sales including special sales programmes for hotel business customers, corporate sales marketing, and BMW dealer network strategies for corporate customers.
- Khun Wichit Tangwongcheunsuk – Manager of Corporate Sales, responsible for direct liaison with key accounts, supporting dealers’ involvement in corporate sales including fleet sales, BMW dealers’ corporate sales, and key corporate client service.
- Khun Yadanand Bunnag – Diplomatic and Special Sales, responsible for direct liaison with diplomats, embassies and international organisations including offering solutions to limousine providers and five-star hotels, customers with diplomatic status, embassies and international organisations as well as product offerings, financial offers for limousine service, and five-star hotel clients.