BMW Group Thailand doubles down on customer experience, bringing latest models and ultimate Power of Choice to BMW Xpo 2022

        BMW Group Thailand is introducing an unparalleled degree of ‘Sheer Driving Pleasure’ by organising the annual BMW Xpo 2022, bringing the very best of premium automobile experiences closer to fans and customers than ever before. The theme this year will revolve around the 50^th anniversary celebrations of the BMW M, demonstrating the commitment and passion for the motorsport legend. Customers will also be able to witness the debut of new models as well as special offers for both BMW and BMW Motorrad at the event, which will be held at CentralWorld from 22^nd to 25^th September 2022.

         Mr. Alexander Baraka, President and CEO, BMW Group Thailand, said: “BMW Thailand is fully committed to our goal of providing customers with Sheer Driving Pleasure and the Power of Choice. As we enter the ‘Future of Mobility’ era, we are constantly bringing state-of-the-art innovations to deliver the ultimate satisfaction through every step of our customer’s journey. This has also resulted in us hitting the highest record for customer satisfaction as measured by the Net Promoter Score (NPS Score) in terms of sales and services. With the highest-ever level of customer satisfaction, we have built upon it with another landmark achievement after closing the most successful first 8 months result as the Number One leader in the Thai premium automotive segment. Our leading 41.7% segment share which is 9,317 units of BMW registration YTD August is yet another living proof that, whatever the circumstances, we will always remain our commitment to mission to ceaselessly innovate and fulfill customer needs across all aspects of mobility.”

        “In addition, this year’s event also marks the 50^th anniversary of BMW M’s accomplishments, boasting the legendary motorsport spirit in uncompromising high-performance vehicles that stand out from the crowd. We truly believe that this event will provide an important opportunity for BMW to reach out to and maintain close relationships with our current and prospective customers.”

        “More importantly, it is now more crucial than ever for us to take part in creating a low-carbon society to slow down climate change, which is why we are ramping up electromobility. Our offer of up to four BEV models: the BMW iX3, BMW iX, BMW i4 and MINI Cooper SE, as well as the launch of the new BMW iX xDrive40 today, is our commitment to bring the “Power of Choice” to our Thai customers. By the end of this year, we will have an all-electric model on offer for each and every segment. In cooperation with our partners, we now provide access to 600 charging outlets in 295 locations across the nation for owners of BMW and MINI electric vehicles.”

        To celebrate motorsport legend in the 50^th anniversary celebration of the BMW M, the new BMW M4 CSL and BMW M240i xDrive will be unveiled at the BMW Xpo 2022; while the BMW 2 Series now comes in a special edition in the new BMW 220i Gran Coupé (M Performance Edition) to excite Thai fans at the event. Emphasising the Power of Choice, the new BMW iX variant is also now available in the new BMW iX xDrive40, signaling another step of BMW’s journey toward electrification. In addition, fans of BMW M can also enjoy a special concert by Lipta on M Fan Day on Saturday, September 24^th, 2022, from 16.30 hrs.,at CentralWorld Square, CentralWorld.

         Meanwhile, BMW Motorrad Thailand now offers 3 new fresh colours to the iconic BMW R18 and R18 Classic model including Black Storm Metallic, Mars Red Metallic, and Manhattan Metallic Matte, while the robust BMW R 1250 GS Adventure is more stylish than ever in brand new colours.   

Highlights from BMW M Performance Parts

        At this year’s BMW Xpo 2022, customers can visit BMW M Performance Parts booth created under the concept of ‘Parts of Joy’, showcasing the new BMW Advance Car Eye 3.0 driving recorder with QHD resolution which will be opened for booking before its official launch in October. Additionally, BMW customers who enjoy customising their vehicles will be able to purchase BMW M Performance Parts for the BMW 2 Series, BMW 3 Series, BMW 5 Series, and other models at special prices. The BMW Lifestyle Collection 2022 merchandises will also be available at the event.

Special offers at the BMW Xpo 2022

BMW

       Customers booking a BMW during the BMW Xpo 2022 period with vehicle handover within September 30^th, 2022, will be able to take advantage of these exclusive offers*:

• All bookings at the BMW Xpo 2022 come with the Limited Gift Collection commemorating the BMW M’s 50^th year anniversary
• 18,500 THB Bowers & Wilkins Wireless Headphone for the booking of BMW X3, BMW X4, BMW X5, BMW X6 and BMW X7
• 13,690 THB Garmin Venu 2S smart watch for the booking of BMW X1

        Customers interested in purchasing the below BMW models with vehicle handover within September 30^th, 2022, and choosing to finance their purchase with BMW Financial Services Thailand, will be eligible for the following special offers:

*Terms and conditions applied

For more information, please visit https://www.bmw.co.th/th/topics/offers-and-services/special-offers/bmwfreedomchoicoffers.html

BMW Motorrad

         By popular demand, BMW Motorrad Thailand is bringing back the “SET ZERO” campaign. Throughout September, customers will be able to own their next dream ride on dream terms with 0% interest for up to 5 years** – plus one year of BMW Motorrad Protect (first-class insurance) for those opting for the
BMW C 400 GT, R nineT Pure, and R 18.

** Applicable for BMW F 850 GS, F 900 R, F 900 XR, S 1000 R, S 1000 XR, S 1000 RR, R 1250 GS, and R 1250 GS Adventure

For more details, please visit https://www.bmw-motorrad.co.th/en/offers/jan2022campaign.html.