Mr. Noriaki Yamashita, President of Toyota Motor Thailand, has announced the company’s business performance during the first half of 2022, along with Thai automotive market projection in 2022, on 25 July 2022.
The first half of the year are 427,303 units, representing a 14.5% increase over the same period last year.
| Market Result in January – June 2022 | 2022 Sales | Difference compared to 2021 |
| Total Sales | 427,303 units | +14.5 % |
| Passenger Cars | 135,900 units | +12.9 % |
| Commercial Vehicles | 291,403 units | +15.3 % |
| 1-ton Pickups (Including PPV) | 227,842 units | +15.7 % |
| Pure Pickups | 198,256 units | +17.3 % |
“According to Toyota’s performance in the first half of 2022, the overall sales increased by 21.2%, or 142,032 units, making the company a No.1 leader in the total market share, or 33.2% of the total car sales. The achievement is due in part to our ability to resume production and deliver more vehicles to customers following the easing of the lockdown measures, coupled with the increasing consumer demand for passenger cars, and the successful introduction of the new Toyota Veloz during the beginning of the year that has contributed over 1,000 sales volume per month. Consequently, this enables Toyota to occupy the top market share in the eco car the mid-size passenger car markets.”
| Toyota Sales Performance in January – June 2022 | 2022 Sales | Difference compared to 2021 | Market share |
| Total Sales | 142,032 units | +21.2 % | 33.2 % |
| Passenger Cars | 38,894 units | +30.9 % | 28.6 % |
| Commercial Vehicles | 103,138 units | +17.9 % | 35.4 % |
| 1-ton Pickups (Including PPV) | 89,232 units | +20.4 % | 39.2 % |
| Pure Pickups | 75,766 units | +22.5 % | 38.2 % |
In light of the automotive industry outlook of the entire year of 2022, Mr. Yamashita projected, “The government’s relaxation measures as well as economic stimulus cause the economic activities to shift into an increasingly positive direction, which will benefit the automotive industry outlook this year. As a result, there is great optimism that the economy will recover in a better way in the second half of this year. Therefore, we firmly anticipate that the number of vehicles sold in 2022 will be 880,000 units, up 16% from the year before.”
| 2022 Domestic Sales Forecast | 2022 Sales Projection | Difference compared to 2021 |
| Total Sales | 880,000 units | +16 % |
| Passenger Cars | 290,500 units | +15 % |
| Commercial Vehicles | 589,500 units | +16 % |
Mr. Yamashita added, “As for Toyota, our current sales target in 2022 is 290,000 units, or 21% increase from last year, accounting for 33% market share. We are confident in our plan to launch new models in the second half of the year, along with a variety of marketing initiatives and services designed to boost customer engagement and bring us closer to our customers. Additionally, the strength of our nationwide Toyota dealer network will help us win our customers’ trust and support so that we can successfully accomplish our ultimate goal.”
| 2022 Toyota Car Sales Forecast | 2022 Sales Forecast | Difference compared to 2021 | Market share |
| Total Sales | 290,000 units | +21 % | 33.0 % |
| Passenger Cars | 82,000 units | +31 % | 28.2 % |
| Commercial Vehicles | 208,000 units | +17 % | 35.3 % |
| 1-ton Pickups (Including PPV) | 179,700 units | +19 % | 38.8 % |
| Pure Pickups | 152,200 units | +18 % | 38.5 % |
In terms of export, Toyota’s CBU export volume for the first half of 2022 was 179,730 units, or 24.4% increase from last year. Our total production volume for domestic sales and export for the first half of 2022 is 308,734 units, or 19.5% increase from last year.
| Toyota CBU Export and Production Volume in January – June 2022 | 2022 Performance | Difference compared to 2021 |
| Export Volume | 179,730 units | +24.4% |
| Total Production Volume for Domestic Sales and Export | 308,734 units | +19.5% |
As for the forecast of Toyota CBU export for this entire year, our current target is at 380,000 units, or 29.8 % increase from last year due to the optimistic signs of economic recovery in the trading partners’ markets as seen in the increasing demand of overseas customers. As a result, Toyota’s production volume in 2022 is expected to exceed our prior expectations. Our projection now stands at 659,400 units, up 28.3% from the previous year, and meets both domestic and export sales targets.
| Target of Toyota CBU Export and Production Volume in 2022 | 2022 Target | Difference compared to 2021 |
| Export Volume | 380,000 units | +29.8 % |
| Total Production Volume for Domestic Sales and Export | 659,400 units | +28.3 % |
