Suzuki Motor (Thailand) Co.,Ltd., manufacturer and distributor of Suzuki car announced the promotion of Mr. Wallop Treererkngam to Executive Vice President of Suzuki Motor (Thailand). Starting from 1 April 2022, Mr. Wallop will be working directly under Mr. Minoru Amano, President of Suzuki Motor (Thailand). The promotion signified a very important process for the company in boosting the company’s strength, as well as enhance its business potential and increase executive capabilities in line with Suzuki’s future business directions.
Suzuki Motor’s (Thailand) President, Mr. Amano said, “We are delighted to be having executive to help propel business operations forward to obtain higher growth, as well as increase Suzuki’s strategic competitiveness in Thailand.”
Mr. Wallop Treererkngam began his career at Suzuki Motor (Thailand) on 1 September 2009. Throughout his 13 years here at Suzuki, he has dedicated his heart and soul in to building a strong working team. He also took part in the forming of the company and laying down the business foundation for Suzuki, right at the beginning when Suzuki’s first automotive factory was established in Pluak Daeng district, Rayong province. He further laid out strategic plans to magnify confidence among customers and to provide more comfortability by expanding the number of showrooms to cover 127 branches nationwide. Mr. Wallop also upgraded Suzuki’s before and after sales services to ensure that customers received excellent services continuously after becoming an owner of a Suzuki vehicle, as part of the larger “SUZUKI Cause We Care – More than care is the understanding of every need” campaign.
Furthermore, Mr. Wallop played a vital role in pushing Suzuki Swift – the first eco car in Thailand – to become popular in the local automotive market. He is also a firm hand in creating a marketing communication process for the model which attracted customers in Thailand since the model’s premier. This has further prompted other eco car models under Suzuki to acquire the total sales of 200,000 units altogether since their primary launches until the present.
Mr. Wallop is also the pioneer for the Suzuki Exclusive Finance alliance network, which brought about more convenience and services for customers seeking out loans for their vehicles, which in turn helped raised Suzuki’s growth progressively, in spite of the contraction in the automotive market as a whole in the past year. He then pushed forward the job creating campaign, ignited sparks for the trending Food Truck business, which of course, was well received among the public, leading Suzuki Carry Food Truck to become another popular model.\
His inspiration did not stop there. He went on to initiate the ‘bringing happiness to the Thai society’ concept, in which Suzuki has become the key player in CSR campaigns continually through the “SUZUKI Cause We Care” project, particularly during the Covid-19 pandemic. Suzuki has joined hands with various stakeholders to create the “Carry Biosafety” vehicle, which is a Covid-19 mobile testing unit that offers one and three-way swabbing. The SUZUKI Carry to Your Home is another campaign example under the project, where Suzuki Carry was transformed into a vehicle for negative pressure mobile beds to provide comfortability and safety to both the patient and healthcare giver en route back to the patient’s hometown for treatments and recovery.
Mr. Wallop further laid down modern marketing strategy which brought about more confidence and acceptance in the quality of Suzuki’s vehicles. He put out plans to organize customer relations activities to create satisfaction among consumers before and after sales. This has propelled Suzuki into the leading company within the compact car market causing Suzuki to become more well received both domestically and internationally.
Mr. Wallop holds a double master’s degrees – Master of Political Science from Thammasat University and Master of Business Administration and Marketing from Ramkhamhaeng University. He also has over 20 years of experience in the automotive circle, both in financing and marketing.
For more information:
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SUZUKI Cause We Care: 1800-600-900
