Suzuki Motor (Thailand) reaffirmed its popularity in being the automobile brand that is perfect for every diverse lifestyle in the modern age. So far, the company was able to generate booking of 2,204 units at the recently ended Bangkok International Motor Show alone. Leading the mass achievement is the SUZUKI SWIFT, the ever-popular sports eco car, the SUZUKI CELERIO compact car with beyond par qualities and the SUZUKI XL7 Multi-Dynamic Crossover – the 7-seater family car, which have helped to bring the Thai automotive market back to life.
Suzuki participated in the 43rd Bangkok International Motor Show by showcasing its assorted automobiles, all of which are prominent for their performance quality and value-worthiness that satisfy every customer, particularly during the ongoing Covid-19 pandemic, as it not only directly affects daily life but the overall economy as a whole. Nevertheless, as consumers learned how to get used to the ‘new normal’, whereas the domestic automotive market has improved gradually, drivers have, at the same time, become less stressed and reluctance in their quest to purchase a new vehicle.
Mr. Minoru Amano, President of Suzuki Motor (Thailand) expressed that the Bangkok International Motor Show remains to be one of the most important gears to move the automotive market in Thailand. This has prompted the automobile market to become alive again, while helping to create an atmosphere for the buying and selling of vehicles through various options.
Suzuki continues to win the hearts of Thai consumers and confirm its popularity in the just-ended Bangkok International Motor Show, where number of bookings has reached as high as 2,204 units and can be categorized into the following:
- SUZUKI SWIFT 957 units
- SUZUKI CELERIO 435 units
- SUZUKI XL7 334 units
- SUZUKI CARRY 264 units
- SUZUKI CIAZ 134 units
- SUZUKI ERTIGA 80 units
Mr. Wallop Treererkngam, Executive Vice President of Suzuki Motor (Thailand), informed of the company’s achievements for the year, noting that Suzuki has brought new changes to the contest with the theme “Expand Your Boundaries”, highlighting the variety of Suzuki products which can cater to the needs of customers in every segment. Not only has Suzuki cars become a day-to-day ride but an effective tool for SMEs, which in turn, coincided with Suzuki’s present marketing direction. With high driving performance and the Suzuki Super Surprise Deal, drivers were able to become proud of owning Suzuki cars easier, causing further stimulation among buyers and helped generated more growth for Suzuki when compared to the same period of last year.
During the past year, Suzuki Motor (Thailand) continued to be affected by the lingering Covid-19 situation and closed off the annual overall sales figure at 22,378 units. Although the overall market faced difficulty, SUZUKI CELERIO performed well due its driving performance and accessible pricing. Suzuki is now ready to grow further by continuously adding fresh and new products to its product lines in order to fulfill every desire of drivers in all segments to chase down this year’s target overall sales of 30,000 units.
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